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Words. Ideas. Answers.

Terry Hackett – Senior Freelance Writer

Capabilities

Everything For Your Anything.

I develop engaging concepts, strategy and copy in a diverse array of industries for multiplatform applications. Pixel. Digital. Integrated. Global. Real-world results. Think Swiss Army Knife: just the right tools in a compact, handy package – me.

 

Capabilities

• Concept Development Media-agnostic ideas that can work for all touch points, from print to broadcast to web

• Copywriting Print ads, brochures, billboards, collateral, websites, annual reports, direct mail, TV and radio scripts, video scripts, sell sheets, etc. – equally adept at B2C and B2B

• Corporate Identity Branding Guidelines, taglines, brand positioning themes and platforms, mission statements, and name generation

• Creative Direction Work with agency art directors/graphic designers or freelancers to write copy and provide project guidance in assuring compelling creative is on strategy and on budget

• Websites/Online Write new website copy or revise existing content, e-blasts, online videos for hand-held applications, interactive and social media creative

• Integrated Campaigns Develop fully integrated campaigns that often include print ads, TV, digital, direct mail, billboards and collateral materials

Client Experience

• Advertising Agencies {Branding, website, self-promotion, consultant}

• Business Meetings/Live-Event Marketing {Speeches, videos, comedy skits, meeting themes, pre-launch materials;  meetings for hotels, retail, software, etc.}

• Beverages {Beer, spirits, soft drinks, sports drinks, water}

• Business Services {Accounting, consulting and management, support services}

• Communications {Cable, Telecommunications, Web, Internet}

• Financial {Banks, financial institutions, investments, mortgage lenders}

• Food {Fast-food franchises, restaurants, packaging, cereal, food associations}

• Franchises {Corporate franchising  websites, collateral, sales materials, videos}

• Healthcare {Hospitals, medical associations, health insurance, drug/alcohol abuse clinics, , etc.}

• Household {Appliances, electronics, furniture, homecare/household goods, industrial products}

• Personal Care {Cosmetics, perfume shampoo, soap}

• Theme Parks {Royal Gorge Bridge & Park, Six Flags Over Mid-America}

• Real Estate/Hospitality {Destination properties, international chains, luxury resorts and developments, master-planned communities, whole-ownership properties, as well as builders/building materials}

• Sports + Recreation {Bikes, fitness, recreational activities, shoes, skis, sporting companies, snowshoes}

• Technology {Computers, Software, Support: Apple, Cisco, Motorola, Nokia, Sun, etc.}

• Tourism {Conventions and visitors bureaus, economic development committees}

• Transportation {Automobiles, dealerships, boats, luxury vehicles, trucks, etc.}

While comprehensive, this is a representative list. If you don’t see what you’re looking for here, please do inquire. I’m sure to have direct or related experience.

Rates and Modus Operandi

I say I’m $80 per hour/$650 per day, but that’s just a yardstick. I prefer to work on a flat Project-Price basis we mutually agreed upon. You supply a Creative Brief or Scope of Work doc outlining objectives, expectations, deliverables, and due dates. You provide any reference you may have. Based on the scope of work, we negotiate a Project Price we both can live with and go from there. Price includes 2 rounds of revisions, as long as those revisions are within the original scope and strategic direction. I look forward to any opportunity, especially if it leads to a long-term working relationship.

Latest Project

I'm constantly updating my portfolio page. Check back often.

A little bit about me

For a full profile of skills and experience visit my Capabilities Page.

Why Hackett

From mind space to digital space to shelf space, I help turn browsers into buyers with copy that makes brands stand out and results stand up.

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