Everything For Your Anything.
I develop engaging concepts, strategy and copy in a diverse array of industries for multiplatform applications. Pixel. Digital. Integrated. Global. Real-world results. Think Swiss Army Knife: just the right tools in a compact, handy package – me.
Capabilities
• Concept Development Media-agnostic ideas that can work for all touch points, from print to broadcast to web
• Copywriting Print ads, brochures, billboards, collateral, websites, annual reports, direct mail, TV and radio scripts, video scripts, sell sheets, etc. – equally adept at B2C and B2B
• Corporate Identity Branding Guidelines, taglines, brand positioning themes and platforms, mission statements, and name generation
• Creative Direction Work with agency art directors/graphic designers or freelancers to write copy and provide project guidance in assuring compelling creative is on strategy and on budget
• Websites/Online Write new website copy or revise existing content, e-blasts, online videos for hand-held applications, interactive and social media creative
• Integrated Campaigns Develop fully integrated campaigns that often include print ads, TV, digital, direct mail, billboards and collateral materials
Client Experience
• Advertising Agencies {Branding, website, self-promotion, consultant}
• Business Meetings/Live-Event Marketing {Speeches, videos, comedy skits, meeting themes, pre-launch materials; meetings for hotels, retail, software, etc.}
• Beverages {Beer, spirits, soft drinks, sports drinks, water}
• Business Services {Accounting, consulting and management, support services}
• Communications {Cable, Telecommunications, Web, Internet}
• Financial {Banks, financial institutions, investments, mortgage lenders}
• Food {Fast-food franchises, restaurants, packaging, cereal, food associations}
• Franchises {Corporate franchising websites, collateral, sales materials, videos}
• Healthcare {Hospitals, medical associations, health insurance, drug/alcohol abuse clinics, , etc.}
• Household {Appliances, electronics, furniture, homecare/household goods, industrial products}
• Personal Care {Cosmetics, perfume shampoo, soap}
• Theme Parks {Royal Gorge Bridge & Park, Six Flags Over Mid-America}
• Real Estate/Hospitality {Destination properties, international chains, luxury resorts and developments, master-planned communities, whole-ownership properties, as well as builders/building materials}
• Sports + Recreation {Bikes, fitness, recreational activities, shoes, skis, sporting companies, snowshoes}
• Technology {Computers, Software, Support: Apple, Cisco, Motorola, Nokia, Sun, etc.}
• Tourism {Conventions and visitors bureaus, economic development committees}
• Transportation {Automobiles, dealerships, boats, luxury vehicles, trucks, etc.}
While comprehensive, this is a representative list. If you don’t see what you’re looking for here, please do inquire. I’m sure to have direct or related experience.
Rates and Modus Operandi
I say I’m $80 per hour/$650 per day, but that’s just a yardstick. I prefer to work on a flat Project-Price basis we mutually agreed upon. You supply a Creative Brief or Scope of Work doc outlining objectives, expectations, deliverables, and due dates. You provide any reference you may have. Based on the scope of work, we negotiate a Project Price we both can live with and go from there. Price includes 2 rounds of revisions, as long as those revisions are within the original scope and strategic direction. I look forward to any opportunity, especially if it leads to a long-term working relationship.