The Power To Persuade
Fresh with inspiration. Fast on the take. Efficient with delivery. Big ideas from a single source. I spent two decades as a writer and/or creative director at major Chicago agencies defining Fortune 500 brands in print, broadcast and web. Moved on to President/CD of a boutique agency, then I went freelance in 2006. Below is my resume.
RESUME
SENIOR FREELANCE WRITER: Hackett Creative, Denver, CO, 2006-Now. Freelance Writer and Creative Director working with ad agencies, design firms and marketing shops across the country ranging from food and finance to hotels and hospitals.
VP/GROUP CREATIVE DIRECTOR: The Integer Group/TBWA Worldwide, Denver, CO, 2004-06. Group Creative Director working exclusively on Procter & Gamble brands: Dawn, Cascade, Febreze, Mr. Clean, Swiffer, and Tide, along with Target and Kmart. Strategic brand campaign development, in-store, print ads, DRTV, etc. All work focused on FMOT ideas – First Moment of Truth – providing media-agnostic ideas for sister agencies to develop aligned work.
PRESIDENT/CREATIVE DIRECTOR: Xpanshen Integrated Marketing, Denver, CO, 2000-04. Co-founded and managed agency, head of strategic brand development, executive creative director on all creative work: TV, radio, print, web, outdoor, direct mail, videos for Bering Trucks, Colorado Online Mortgage, Domino’s Pizza, Keller Homes, Liberty Toyota, Mr. Neat’s Tuxedos, Royal Gorge Bridge & Park, Shield’s Real Estate.
VP/CREATIVE DIRECTOR: Bozell, Chicago, 1991-2000. Wrote and produced TV, radio, prints, outdoor, collateral for American Medical Association, Anti-Cruelty Society, Bering Trucks, Brunswick, Evinrude Outboard Motors, Fairmont Hotels, First American Bank, Four Seasons Hotels & Resorts, Gatorade, Marriott Resorts, Motorola, National Pork Council, Nokia, Popeye’s Chicken, Schwinn, St. Pauli Girl Beer, Zenith Electronics.
ASSOCIATE CREATIVE DIRECTOR: J. Walter Thompson, Chicago, IL, 1987-91. Wrote and produced TV, radio, print ads, outdoor for Blue Cross/Blue Shield, Burger King, Firestone, Halsa Haircare, Hyatt International Resorts, Kellogg’s, L’onvie Parfum Shampoo, Montgomery Ward, Parker Pens, Sears, Seven-Up.
SENIOR COPYWRITER: Tatham Euro RSG, Chicago, IL, 1983-87. Wrote and produced TV, radio, print ads, brochures for American Dairy Butter Board, Coast Soap, Coors, Fleischmann’s, Hawaiian Punch, Head and Shoulders, Juicy Juice, Mr. Clean, Tide.
SENIOR COPYWRITER: Marstellar, Chicago, IL, 1980-82. Wrote and produced TV, radio, print ads and collateral materials for American National Bank, Beatrice, Canadian Club, Dalmore Single Malt Scotch, Denny’s, French’s, Fort Howard Paper, Samsonite Furniture, Thoroseal.
COPY SUPERVISOR: Frankel & Co., Chicago, IL, 1978-80. Wrote and produced sales promotion and integrated marketing materials for AT&T, Citicorp, International Harvester, Manufacturer’s Hanover, McDonald’s, United Airlines.
WRITER/PRODUCER: Communico, Atlanta, GA, 1976-78. Wrote and produced films, videos, multi-media shows, print and collateral for Delta, Equifax, First Alert, General Motors, Lanier, McGraw-Edison, Miller Beer, Ryder, Six Flags, Toyota.
TOUR GUIDE: Maritz Travel, St. Louis, MO, 1974-76. Escorted tour groups worldwide – Africa, Caribbean, Europe, Mexico, South America, etc.
AWARDS:
BMA AWARDS: Equity Office, Motorola’s Software, Redfeather Snowshoes, Self-Promotion, SwiftPage Email
CLIOS: National Pork Producer’s Association, Thoroseal Coating
ADDYs: Anderson Pest Control, Anti-Cruelty Society, Bering Trucks, Domino’s Pizza, Colorado Online Mortgage, Ekco Bakeware, Evinrude Outboard Motors, First American Bank, French’s, Gatorade, Keller Homes, Liberty Toyota, Mr. Neat’s Tuxedos, Shield‘s Real Estate, St. Pauli Girl, Walnut Luxury Condos
CHICAGO FILM FESTIVAL: Ekco Bakeware, First American Bank, St. Pauli Girl
MOBIUS: National Pork Producer’s Association “Pork The Other White Meat” Super Bowl Spot
OBIE BILLBOARDS: Domino’s Pizza, Anderson Pest Control
NEW YORK FILM FESTIVAL: American Dairy Association, Thoroseal
TELLY AWARDS: Bering Trucks, Colorado Online Mortgage, Dalmore Scotch, Ecko Bakeware, First American Bank, Keller Homes, Mr. Neat’s Tuxedos, Shield’s Real Estate, St. Pauli Girl, Zenith Televisions and series of docu-dramas for drug/alcohol abuse clinics SUMMIT AWARDS: Bering Trucks TV, Keller Homes TV, Xpanshen Agency Self-Promo
OTHER: Judge for 2000 U.S. International Film Festival; University of Missouri Track and Football Scholarship; Nationally Ranked Triathlete – 35-39 Age Group; Literacy volunteer for more than two decades; proud father of a very cool son – my best production ever.
EDUCATION:
1970-74 – Bachelor of Journalism: University of Missouri, Columbia, MO. 1977-78 – Masters in Communication: Webster University, St. Louis, MO. 1983-84 – Second City Improv Workshop: One year course, Chicago, IL.